I. Definition of custom printing and packaging
Customized printing and packaging refers to packaging designed and produced for specific products according to the specific needs and requirements of customers.Different from the traditional standard packaging, customized printing packaging can be customized according to customer requirements in terms of size, shape, material, printing pattern and so on to meet the packaging needs of different products.Customized printing and packaging is not only the protection of products, but also an important tool for brand publicity and marketing.
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II. Advantages of Cardboard Packaging
Cardboard packaging is a commonly used material in custom printed packaging. Its advantages mainly include the following aspects:
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- Environmental protection: Cardboard packaging in the production process does not need to use any harmful chemicals, more friendly to the environment and human health.Cardboard packaging can degrade naturally after use and will not cause long-term pollution to soil and water sources.
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- Protection: cardboard has good compressive strength, breakage resistance and impact resistance, which can effectively protect goods from damage during transportation and storage.In addition, the sealing performance of cardboard packaging is better, which can be sealed by taping or capping to ensure the safety and hygiene of goods.
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- Aesthetics: The design of cardboard packaging is flexible and changeable, which can be customized according to the characteristics and brand image of different goods to improve the aesthetics and brand image of goods.The surface of cardboard packaging can be printed, bronzing, indentation and other processes to increase the texture and beauty of goods.
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- Cost benefit: The production cost of cardboard packaging is relatively low, the material is easy to obtain and the process is simple, suitable for large-scale production and use.The use cost of cardboard packaging is also low, no special equipment and skills are required, and it can be easily assembled and disassembled.
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- Information transmission: The information of the product can be printed on the cardboard packaging, such as ingredients, usage and dosage, production date, etc., to facilitate consumers to understand and use the product. In addition, cardboard packaging has a good display effect, which can attract consumers' attention and promote the sales of goods.
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III. Analysis of business advantage points
1. Brand recognition and differentiation
Enhance recognition: Through customized brand logo, color and design, make the product stand out quickly in the shelf and strengthen the memory of consumers.
Convey brand values: Integrate environmental protection concepts (such as using renewable materials) or corporate culture to enhance user recognition.
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2. Enhanced market competitiveness
Promoting sales conversion: Personalized design attracts the attention of potential customers, especially suitable for high-end and personalized product demands.
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Support premium capabilities: Custom printing (such as bronzing, UV varnish process) to enhance the texture of packaging, help products get higher pricing.
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3. User experience optimization
First impression building: Unique packaging design, as a "silent salesman", brings consumers a surprise when opening the box and enhances brand favorability.
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Information delivery efficiency: Reduce additional publicity costs by directly printing product information, instructions for use or promotional activities.
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4. Marketing and cost coordination
Accurate docking demand: Combined with big data analysis, fast response to market trends (such as festival limited packaging).
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Supply chain efficiency improvement: Customized production can optimize packaging size and reduce warehousing and logistics costs (such as vacuum compression to reduce volume).
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IV. Conclusions and Suggestions
The core advantages of customized printing and packaging lie in brand differentiation, user experience upgrading and market opportunity expansion, which is especially suitable for growing enterprises to establish competition barriers through personalized design.Enterprises can combine their own product characteristics, start from three aspects of material, design and technology, and give priority to cooperating with e-commerce platforms or third-party service providers to reduce customer acquisition costs and quickly respond to market demand.
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Custom printed cardboard packaging is essential if you want to make your brand stand out and impress customers.It is more than just a box, it is a key element in shaping customer perception of your brand.If you have custom packaging requirements, you are welcome to contact Shiteng Packaging at any time!
Guangdong Shiteng Wisdom Technology Co., Ltd.
